Every week we are interviewing 500 Swedes in our CATI Omnibus.
The interviews are conducted with a random and nationally representative sample
of the Swedish population, aged 15-74. Our omnibus gives you a good and cost
effective opportunity to get quick answers to a limited number of questions in
a statistically secured way. Thanks to that the omnibus is always carried out
in the same way, towards the same target group, using the same method to draw
the sample, it makes it easy to study trends over time regarding e.g changes
in attitudes and values.
The Omnibus includes 7 standard socio-demographics:
- sex
- age
- geographic region (Nielsen)
- respondents (highest) education
- occupation
- household size
- household income before tax
An unlimited number of clients own questions can be added, though
we recommend that the total omnibus does not exceed 20 minutes in
interview time. Note that a semi open and open ended question requires
longer time than a closed question.
Sample
The sample is nationally representative. In the household we always
interview the person within the target group using the last birthday method.
Timings
Questionnaire (Week 1).
English questionnaire to IB-IMRI Monday 13.00. Translated questionnaire
from IB-IMRI to client for approval Wednesday 10.00 Deadline, Thursday 13.00.
Field
Monday – Sunday (Week 2).
Delivery
Wednesday (Week 3)
Standard - SPSS or ASCII file.
Add on - Cross tab in pdf-format, each background question as table head.
Pricing
| Service | Price |
| Closed question 1-10: | 3300SEK/Question |
| Closed question 11-21: | 2300SEK/Question |
| Closed question +21: | 1000SEK/Question |
| Open ended, alternative in answer | 4950SEK/Question |
| Open ended, (coding included) | 6600SEK/Question |
| Additional background variable | 2500SEK/Question |
| Cross tab in PDF-format | 1000SEK |
| New table head | 2000SEK |
| Change in table head | 700SEK |
| 3 changes or more | 2000SEK |
| Minimum charge / wave 10.000SEK | |
Translation of questionnaire from English to Swedish included in price.
30% discount for questions asked to less than 50% of respondents.
10% discount for additional waves, if only one data delivery is required.
Welcome to e-mail your offer inquiries to IB-IMRI..
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